Why Do I Like This Commercial?

I've said before that I don't like television commercials that try to be quirky just for the sake of being quirky. You've seen the ones I'm referring to: they don't makes any sense at all and that seems to be what the director was trying to do.

I've also said that I don't like commercials that make babies and animals talk. It just seems unnatural to me when that financial baby is sitting in an airplane seat telling me about how he takes care of his own stocks. I can dig when babies are thinking something, but when their mouths move and form actual words, it freaks me out.

So why do I like a Kia commercial with rapping hamsters? It's a bizarre premise full of absurd images and the hamsters actually rap. I crack up every single time I see it. Maybe it's because the commercial looks like 90% of the rap videos I've seen where the artists are taking themselves incredibly seriously, yet can be mimicked by a bunch of rodents:



I'm confused. I think I'll go buy a car. Or a pet hamster.